Label Du Jour: See by Chloe

See by Chloe launched on ASOS today and inspired me to do a quick brand focus post.

See by Chloe was launched in 2001 as a more casual and youthful selection of clothes compared to the Chloe mainline.

I'm a big fan of the classic cuts of the collection and lots of their S/S pieces featured some beautiful prints and ice cream colours.

My picks of the crop (all available from ASOS.com)...

Shorts £221

Blouse £245

Blouse £186 - Camel is the hottest colour this AW
 and I love the stud detailing too!

Unfortunately, I definately can't justify £221 on a pair of shorts!

Have you had a look at the collection? Which are you favourite pieces? See by Chloe is available now at ASOS and also at Urban Outfitters and Net-a-Porter!

Love Millie x