Monday, 2 August 2010

Label Du Jour: See by Chloe

See by Chloe launched on ASOS today and inspired me to do a quick brand focus post.

See by Chloe was launched in 2001 as a more casual and youthful selection of clothes compared to the Chloe mainline.

I'm a big fan of the classic cuts of the collection and lots of their S/S pieces featured some beautiful prints and ice cream colours.

My picks of the crop (all available from

Shorts £221
Blouse £245

Blouse £186 - Camel is the hottest colour this AW
 and I love the stud detailing too!

Unfortunately, I definately can't justify £221 on a pair of shorts!

Have you had a look at the collection? Which are you favourite pieces? See by Chloe is available now at ASOS and also at Urban Outfitters and Net-a-Porter!

Love Millie x


  1. i love the see by chloe range
    but i cant afford the prices of the items!
    cute blog :)

  2. Love your blog and I've joined your followers. This looks like a fab collection too.

    If you get a minute please check out my blog I'm holding a little vintage giveaway if your interested.

    Vikki x


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